About PROJECT 390

[01] The Origin

PROJECT 390 is more than just another jewelry label—it’s an underground space for anyone who refuses to blend in. The entire blueprint started because the mind behind it, shivansh.asier, simply refused to drop a bag on basic, overpriced chains and mass-produced charms that scream NPC.

We do this strictly for the love of the game. We don’t box ourselves into just one look—PROJECT 390 is the complete package. The number 390 stands for more than enough. From maximalist heavy-hitters to versatile staples, we explore every visual aesthetic with our own distinct edge.

Jewelry is never just an accessory—it’s an extension of your raw identity.

[02] Quality & Versatility

Our vault ranges from bold maximalist statements to subtle everyday minimalism, spanning both elevated premium tiers and accessible daily wear. But let’s get one thing clear: variety never means cutting corners. Every alloy, finish, and link undergoes strict quality checks before it touches our vault. Whether it’s heavy-duty stainless steel or curated styling hardware, durability and clean finishes remain non-negotiable.

[03] Why Choose PROJECT 390

Honestly? You could keep paying insane markups for the exact same generic pieces everyone else is rocking. Or you could step up.

We don’t do cookie-cutter drops or low-effort curation. We curate for people with actual taste who want weight, texture, and character in what they wear. High quality, zero corporate pretense, and pricing that actually respects your wallet. If blending into the background is your thing, this might not be for you. But if you’re looking for pieces that command the room without saying a word—welcome to the fold.